MTN inducted into Brand Africa Hall of Fame -Ranks Africa’s most admired brand

The MTN Group has been inducted into the inaugural Brand Africa Hall of Fame in recognition of its transformational impact on African consumers and its role in shaping a positive African narrative.

It was also recognised as the #1 Most Admired African Brand Contributing to a Better Africa; the #1 Most Admired African Brand (spontaneous recall); the #1 Most Admired Brand Doing Good for Society and the Envi­ronment; and #1 Most Admired Telecommunications Brand.

The Hall of Fame honour, introduced this year by Brand Africa, acknowledges brands that have demonstrated sustained excellence and influence on the continent over the past decade.

MTN’s induction reflects its ongoing commitment to en­abling digital access, expanding financial inclusion, and contrib­uting meaningfully to Africa’s development.

The announcement was made alongside the release of the 2025 edition of the Brand Africa 100 rankings an annual, independent­ly conducted survey spanning more than 30 African countries and representing more than 85 per cent of the continent’s population and Gross Domestic Product.

“It is an honour to be inducted into the Brand Africa Hall of Fame and to be named the most admired African brand contributing to a better Africa, the most admired African brand by spontaneous recall, as well as the brand most admired for doing good for society and the environment,” Ralph Mupita, MTN Group President and CEO said in a statement issued by the company in Accra yesterday.

“That this recognition comes during Africa Month gives it added significance. It reflects the progress we continue to make as a continent and the role trusted brands must play in advanc­ing inclusive, digitally enabled growth. We are grateful for the confidence placed in MTN by the people we serve and remain com­mitted to delivering meaningful impact,” he said.

Mr Mupita also acknowl­edged the collective effort behind the brand’s success, thanking MTNers, partners, and other stakeholders across the conti­nent for their role in making this recognition possible.

MTN operates mobile networks in 16 countries. Since 2021, the company has been guided by its Ambition 2025 strategic intent of leading digital solutions for Africa’s progress.

This underscores MTN’s commitment to driving digital and financial inclusion and fostering innovation across the continent.

Further validating its brand leadership, MTN was recently ranked once again as South Africa’s most valuable brand.

The accolade was made in the 2025 Brand Finance Top 100 Report, which accorded MTN a brand valuation of R50.7 billion. MTN has held this position every year since the survey’s inception in 2012.

 BY TIMES REPORTER

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