Betway, a leading online sports betting and gaming business, today announced the signing of football icon Thierry Henry as a global ambassador.
Henry began his club career at AS Monaco in his native France, joining English Premier League club Arsenal in 1999 after a brief spell at Juventus in Italy’s Serie A. He went on to become a legend for the Gunners, beating Ian Wright’s all-time goalscoring record for the club. His time in North London was also rewarded with two English Premier League titles – one of which as an ‘Invincible’- and three FA Cups. In 2007, he made the switch to Spanish giants Barcelona where he continued his winning ways, most memorably helping to secure six trophies, including the Champions League, in the 2008/09 season.
His international career included a World Cup win on home soil in 1998 and a 2000 European Championships victory for Les Bleus. Following retirement from his playing career he has coached at club and international level and remains a much sought-after TV pundit and iconic figure within the game.
Neal Menashe, Chief Executive Officer, Super Group - the holding company for Betway - commented: “Thierry Henry is a true football legend and sporting great, and it is with immense pleasure that we welcome him into the Betway family of ambassadors and partners. Our deal with Thierry’s former-club Arsenal has been a flagship part of our marketing strategy over the last two years. We look forward to sharing his expert insights and exclusive content with our customers across the world”.
The deal marks the start of domestic football leagues in Europe, in a season which will culminate in ‘World Cup 2026’ in North America. Henry remarked: “Football’s always been about action and excitement, and that’s what Betway brings to fans in a unique way. I’m really looking forward to being part of something that connects people to the game they love".
-ENDS-
About Betway
Betway is part of Super Group: the global digital company which provides first-class entertainment to the worldwide betting and gaming community.
Super Group (SGHC) Limited is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. Listed on the New York Stock Exchange (NYSE ticker: SGHC), the group is licensed in over 20 jurisdictions, with leading positions in key markets throughout Europe, the Americas and Africa. The group’s successful sports betting and online gaming offerings are underpinned by its scale and leading technology, enabling fast and effective entry into new markets. Its proprietary marketing and data analytics engine empower it to responsibly provide a unique and personalized customer experience. For more information, visit www.sghc.com
Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Launched in 200C, the company operates across a number of regulated online markets. Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe, secure, fair and responsible environment.
Betway is a member of several prominent industry-related bodies, including International Betting Integrity Association (IBIA), iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), Sports Wagering Integrity Monitoring Association (SWIMA) and the Betting and Gaming Council (BGC), and is ISO 27001 certified through the trusted international testing agency eCOGRA.
For more information about Betway please visit: www.betway.co.bw
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