GTA Partners Miss Tourism

Efua Houadjeto

 

The Ghana Tourism Authority (GTA) has forged a strategic alliance with the Miss Tourism Ghana pageant to promote the country’s tourism potential on both the local and international scenes.

At the launch of the pageant’s 16th edition in Accra, Mrs. Efua Houadjeto, the Chief Executive Officer (CEO), GTA, underscored tourism’s pivotal role in Ghana’s future, hailing the partnership as a crucial step towards realising an “eco-conscious and innovation-driven” tourism sector.

The 16th edition is on the theme: “The Heart of Ghana: Women Shaping a Sustainable Ghana and Bridging the Divide for a United Future for All.”

Mrs. Houadjeto outlined several key initiatives aimed at enhancing Ghana’s appeal, including a green financing scheme for hotels adopting solar power, the nationwide Green Ghana reafforestation programme, and a call for eco-friendly accommodation investments in areas such as the Mole National Park and Shai Hills.

“Plans are also underway to revitalise prominent tourist sites such as the Aburi Botanical Gardens and the Kwame Nkrumah Mausoleum,” she said. “The collaboration with Miss Tourism Ghana is integral to these efforts, leveraging the pageant’s national reach to showcase Ghana’s rich cultural heritage, vibrant traditions, and renowned hospitality to a wider audience.”

She called upon global stakeholders to join Ghana in shaping its future as a leading tourism and business hub in Africa, with the Miss Tourism partnership playing a vital role in achieving that vision.

The CEO emphasised the “Black Star Experience” as a key cultural initiative aimed at forging deep connections between visitors and Ghana’s heritage, with the active pursuit of international collaborations and infrastructure development.

Mrs. Delphine Brew-Hammond, the CEO of Miss Tourism Ghana, reiterated the organisation’s long-standing commitment to positioning the country as a premier global destination. “By empowering young Ghanaian women to embrace their culture and heritage with pride, the pageant cultivates effective ambassadors for the nation’s unique attractions,” she said.

“For over 15 years, Miss Tourism Ghana has invested in these young women through comprehensive training in Ghanaian culture, customs, and various professional fields, equipping them to be articulate representatives,” she disclosed.

Mrs. Brew-Hammond noted that the success of Miss Tourism Ghana’s approach was evident in the numerous international accolades its participants had achieved, demonstrating their ability to represent Ghana effectively on the global stage. GNA

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