23-year-old graduate wins the grand prize in Cowbell Coffee promo

Ghana’s market leader in coffee mixes category, Cowbell Coffee has presented a brand-new Suzuki Jimny to Aaron Beteryel, the grand prize winner of the ‘With You Every Moment’ Promo.

The consumer promo which ran from July 15 to September 30, 2025 received 952,659 entries and awarded 20,138 prizes including cash, PlayStation 5, smartphones, laptops, airtime, data bundles, Cowbell Coffee products, bluetooth headsets, all-expense-paid trips to Zanzibar or Cape Town.

Speaking at a prize presentation ceremony held at Promasidor Ghana Limited, the 23-year-old graduate, Aaron Beteryel said: “When I got the call that I had won the Suzuki Jimny in the Cowbell Coffee Promo, I couldn’t believe my ears; Since I reside in Wa, I called my cousin, who lives in Accra, to come to Promasidor Ghana’s head office in Accra to verify the news; the promo is so real. Cowbell Coffee has changed my life for better with this brand-new Suzuki Jimny and I am eternally grateful to them,” the elated Aaron said.

The Chief Executive Officer (CEO) of Promasidor Ghana (PGH), Samir Sadaoui said: “The Cowbell Coffee promo is a testament to Promasidor Ghana’s commitment to nurturing strong relationships with our valued consumers, bringing smiles to families and thanking Ghanaians for accepting Cowbell Coffee since its launch in 2004.”

The PGH CEO added that the journey that started July 15 gave out exciting rewards to Cowbell Coffee customers in the bi-weekly draws held across the nation. The Cowbell Coffee Promo was conducted under the supervision of the National Lottery Authority (NLA) on the Caritas Lottery platform, ensuring fairness, transparency, and full regulatory compliance.

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