GIA donates to Ayawaso East community

By Elliot WILLIAMS

As part its commemoration of the 2025 edition of its just concluded annual Insurance Awareness Month, the Ghana Insurers Association last week donated two tricycles to Awayaso East Municipality’s community in Accra. The donation also included some souvenirs, aprons for market women and exercise books for school going children. This was part of the GIA’s corporate social responsibility initiative for this year’s insurance awareness month celebrations.

The donations were made on Thursday, July 30 at the Astro Turf near the National Mosque at the Kawukudi Junction Area.  The GIA’s delegation was led by its CEO, Dr Kingsley Kwesi Kwabahson, who was accompanied by a Board member, Mercy Naa Korshie (who is MD of Serene Insurance) and executives from several insurance companies in the country. They were received by the Municipal Chief Executive, Abdul, Ganiyu Ibrahim, some Municipal Assembly members and members of the general populace.

After the donation, Mercy Naa Korshie gave a short lecture on how insurance works and the benefits of taking up insurance cover, and thereafter answered the questions of citizens who attended the event.

Dr Kwabahson, addressing the crowd at the event, noted that the GIA has been neighbours to the community for the past 35 years. Indeed the Association’s newly commissioned heads office, known as Insurance House, is located at Kanda Estate, adjacent to the former rented premises that hitherto had housed the GIA for the past three and a half decades, with both buildings situated in Ayawaso East Municipality.

This year’s edition of the Insurance Awareness Month has been celebrated under the theme: Inclusivity & Accessibility – purpose beyond profit. It ran through July and ended on Friday, August 1.

The month long commemoration included the GIA Industry Games which brought  the various insurance companies together to compete with each other in various sporting disciplines at the University of Ghana, Legon; a Street Insurance Programme done to celebrate World Insurance Day by promoting insurance on the streets and traffic zone areas to motorists, pedestrians and the general public; an Insurance Solutions Forum enabling the GIA to receive proposals from companies who desire to offer innovative products or services that can foster improvements in the operations of the insurance companies; and corporate social responsibility activities, in the form of donations and distribution of  souvenirs, to the Nima Kanda community which has hosted it for the past three decades.  Insurance Clinics were also held in order to educate the public on insurance issues.

Ghana’s insurance industry customarily embraces activities conducted each year during its awareness month. Last year the GIA made donations to the Akropong School of the Blind and Deaf.

Sponsors for this year’s CRS activity include the following companies. Sanlam Allianz Gen.Ins, Pinnacle Insurance, Prime Insurance, Star Assurance Group, Priority Insurance, the rest includes; Serene Insurance, Donewell Insurance, Impact Life Assurance, CILAG, Hollard Insurance, Hollard Life Assurance, Activa Int. Insurance Gh and Prudential Life.

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